Preserving and advocating music history is a team sport. When you “Play It Forward,” you're delivering the good message. It takes all of us working together as a community of fans and professionals to support the music we love from bygone eras. 

To “Play It Forward” means you're making a “sound” investment and encouraging others to do the same. Since the cassette tape is currently experiencing a revival, I thought it’d be the best physical media icon to express this sentiment. Whether you're into 18th Century Galant, 1950s Rock ‘n’ Roll or 1990s Hip Hop, we all share one common goal: to turn up the volume! 

When you shop, you become an important part of my journey! Every purchase supports my work as an independent music historian and preservationist to create accessibility, relevance and excitement for the musical past through research and publication, film, blogging, events, concerts, exhibits and more. To see my work in action and get in touch, visit SherryDavis.org!

Say goodbye to plastic, and bag your goodies in this organic cotton tote bag. There’s more than enough room for groceries, books, and anything in between.

• 100% certified organic cotton 3/1 twill
• Fabric weight: 8 oz/yd² (272 g/m²)
• Dimensions: 16″ × 14 ½″ × 5″ (40.6 cm × 35.6 cm × 12.7 cm)
• Weight limit: 30 lbs (13.6 kg)
• 1″ (2.5 cm) wide dual straps, 24.5″ (62.2 cm) length
• Open main compartment
• Blank product sourced from India

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!